The Chief Marketer Institute is one of the industry’s only communities focused on the evolving trends in marketing pertaining to asset management. It serves the asset management industry as a collaborative discussion forum for the senior most marketers at top asset management firms, including Chief Marketing Officers, Heads of Institutional Marketing, and Global Heads of Marketing.
The mission of the Chief Marketer Institute is to provide a peer-group networking forum where members privately discuss key industry issues of common concern in a collegial, off-the-record environment. Our members meet at an annual, interactive roundtable meeting whose agenda reflects the diversity of approaches to marketing in the investment industry, including the following:
One private meeting is held each year in the United States comprising of vetted Chief Marketing Officers and/or Heads of Institutional Marketing of asset managers. Attendance is by invitation only.
We will provide a compensation benchmarking study of the Chief Marketer Institute community, partnered with an industry leader.
We conduct, on an annual basis, a study of Chief Marketer Institute to highlight the key marketing strategy trends and approaches within asset management, partnered with an industry leader.
We conduct, on an annual basis, a study of the institutional client base focused on the most effective means of communication with your current and potential clients.
Members may submit up to three multiple choice questions that will be asked live via our anonymous electronic polling system at the annual meeting.
Throughout the year, the Chief Marketer Institute members periodically gather for local breakfast, lunch and dinner meetings in key cities.
Members will be provided with the contact information of the Chief Marketer Institute community.