The Chief Marketer Institute Europe is the industry’s only community focused on the evolving trends in marketing pertaining to asset management. The mission of the institute is to provide a peer-group networking forum where members privately discuss key industry issues of common concern in a collegial, off-the-record environment. Our members meet at an annual, interactive roundtable meeting whose agenda reflects the diversity of approaches to marketing in the investment industry, including the following:

• Approaches to communicating more effectively with sales, finance and other functions
• Managing the digital transformation of the industry and your firm
• Case studies in high impact campaigns
• The real value of thought leadership
• Social media best practices for targeting institutional investors
• New and innovative resources and techniques for gauging marketing campaign ROI
• How to develop the best vendor partnerships while minimizing costs
• Managing the convergence of the retail and institutional channels from a marketing perspective
• Developing and structuring the marketing team to achieve agility without losing control over brand consistency