Virtual 2020 Content Summit

Sep 29th - Sep 30th 2020
Virtual Event
Virtual Event
About

You can have more MarTech than God. But without content, you have nothing.

From thought leadership to RFPs to live events, content can make a material difference to the quality of engagement with your clients –and, therefore, your P&L.

At the Chief Marketing Institute’s Virtual 2020 Content Summit, you, your team, experts, and peers will discuss the techniques, processes, and tricks for creating top-decile content.

September 29 is open to Senior Delegates and team members.

Only Senior Delegates are able to attend September 30.

View the PDF Agenda

Agenda
  • Tuesday September 29
  • Wednesday September 30
  • 1:00 PM - 1:15 PM

    Opening Remarks, Live Polling

    Day 1: Open to Senior Delegates and team members.

  • 1:15 PM - 1:45 PM

    The Science of Storytelling

  • 1:45 PM - 1:50 PM

    Break & Transition to Breakout Sessions

  • 1:50 PM - 2:35 PM

    Concurrent Sessions: Telling Stories Through Strong Content

    Track 1: How to Have an Actual Opinion in Thought Leadership That Can Get Through the Legal/Compliance Industrial Complex

  • 1:50 PM - 2:35 PM

    Concurrent Sessions: Telling Stories Through Strong Content

    Track 2: What Actually Works with Financial Social Media and Web Presence – and How Can You Maximize Their Opportunities?

  • 1:50 PM - 2:35 PM

    Concurrent Sessions: Telling Stories Through Strong Content

    Track 3: A Conference Is Just Live Content. Act Accordingly.

  • 2:35 PM - 2:40 PM

    Transition

  • 2:40 PM - 3:25 PM

    Concurrent Sessions: Only Fools Ignore Content Distribution

    Track 1: One-to-Many: Shaping Base Content into Any Medium, Marketing It For Any Audience

  • 2:40 PM - 3:25 PM

    Concurrent Sessions: Only Fools Ignore Content Distribution

    Track 2: Public Relations, Earned Media, and the Battle for Positive Coverage

  • 2:40 PM - 3:25 PM

    Concurrent Sessions: Only Fools Ignore Content Distribution

    Track 3: Good Ol’ Email Still Dominates Content Distribution. How Do You Optimize Its Impact?

  • 1:00 PM - 1:10 PM

    Opening Remarks, Live Polling

    Day 2: CMI Senior Delegate Members Only.

  • 1:10 PM - 1:55 PM

    Editorial Processes, Structure, Talent & Compensation

  • 1:55 PM - 2:30 PM

    Benchmarking Content Effectiveness (and the Tools to Achieve it)

  • 2:30 PM - 3:00 PM

    Weave a Consistent Story – Or Else.

Registration


Registration is open to existing members of the Chief Marketer Institute only.

Day 1 is open to CMI Senior Delegate Members and their team.

Day 2 is reserved for Senior Delegate Members only.

Senior Delegates will only need to submit registration once. Your registration will be applied for both days.


Registration

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