Wednesday, December 5, 2007

 

The Design of Future Things

By Donald A. Norman

Donald A. Norman, a popular design consultant to car manufacturers, computer companies, and other industrial and design outfits, has seen the future and is worried. In this long-awaited follow-up to The Design of Everyday Things, he points out what’s going wrong with the wave of products just coming on the market and some that are on drawing boards everywhere-from “smart” cars and homes that seek to anticipate a user’s every need, to the latest automatic navigational systems. Norman builds on this critique to offer a consumer-oriented theory of natural human-machine interaction that can be put into practice by the engineers and industrial designers of tomorrow’s thinking machines. This is a consumer-oriented look at the perils and promise of the smart objects of the future, and a cautionary tale for designers of these objects — many of which are already in use or development.

Author: Steven Cherry

Director of TTI/Vanguard, “a unique forum for senior-level executives that links strategic technology planning to business success. In private conferences that are part classroom, part think-tank, and part laboratory, its members—corporate and government leaders, entrepreneurs, researchers, and academics—explore emerging and potentially disruptive technologies.”

Twenty years experience as a technology journalist and editor, at the Association for Computing Machinery (ACM), and the Institute for Electrical and Electronic Engineers (IEEE). Founded the award-winning podcast series, Techwise Conversations covering tech news, tech careers and education, and the engineering lifestyle. Teaches an intensive writing class as an adjunct instructor at NYU. Previously taught essay writing and creative writing at The College of New Rochelle.